At this link you will find dozens of historic advertisements in every category. Take some time and browse through them — the design concepts are classic and are as relevant today as they were then.
FOX showed only an abbreviated version of this ad. Here's the complete version. This is a good example of what you want your ads to achieve - catching the viewer's attention with a combination of humor and emotion within an ordinary situation of a child pretending.
Check out this link from Google. It uses the "Street View" technology to peer inside 17 of the world's most renowned museums and view more than 1,000 works of art online in extraordinary detail.