Ad layout examples

Hello, everyone and welcome to Advertising Design 105! Your first assignment is one I had when I was a student here - we called them ad cards. We had to find examples of the concepts I have listed in your assignment sheet and draw three of each. I am posting for your reference some vintage and current examples from around the web for you to study so you can come up with your own. As you study them, you will no doubt see that some ads can apply to more than one concept.

Unity

Rhythm

Symmetrical and asymmetrical balance

Designing on an axis

Eye motion and direction

Story building

Space division

Typographic